Deal Announcement Secto Automotive

PwC had the privilege to support Hartwall Capital, a Finnish family-owned investment company, on its recent acquisition of Secto Automotive.

Secto Automotive is a Finnish B2B vehicle leasing company that has grown to become a market leader in Finland since its founding in 2007. The company currently manages a fleet of over 10,000 vehicles and is known for challenging traditional car ownership models by creating new solutions based on customer needs. Secto’s business operations are guided by principles of sustainable development and the transition away from fossil fuels.

Our warmest thanks to Hartwall Capital for the trust - we feel humbled to assist you with your journey of growth in the Nordic region. Further thank you to the Secto Automotive management team for the smooth cooperation.

Congratulations to both parties!

Object of investment: Secto Automotive, a B2B vehicle leasing company in Finland

Deal announcement date: 30 August 2024

PwC's role: Commercial due diligence and business plan development, techological due diligence

Press release