Deal Announcement Vastuu Group Oy

Type of deal: Acquisition of Data Farm Oy

Sector: ESG data and reporting / Software as a Service (SaaS)

PwC had the privilege to act as the exclusive legal, financial, and tax advisor to Vastuu Services Oy, a member of the Vastuu Group, on its recent acquisition of Data Farm Oy. Vastuu Group is partially owned by Hartwall Capital.

Data Farm Oy provides ESG data and reporting services in Finland.

Our warmest thanks to Vastuu Group for the trust - we feel humbled to assist you with your journey of growth. Further thank you to the sellers of Data Farm Oy as well as Astrea for smooth cooperation. Congratulations to both parties!

Object of sale: Data Farm Oy, an ESG data and reporting service / SaaS company based in Muurame

Seller: Private individuals

Buyer: Vastuu Services Oy

Deal announcement date: 4 November 2025

PwC's role: legal, financial, and tax advisors

Press release

Our core legal team consisted of Partner Joni Painilainen, Senior Associates Enna Kuolimo and Johan Granlund; our core transaction services team consisted of Partner Laura Suomela and Senior Associate Antti Bergman; and our core tax team consisted of Partner Jari Lappalainen, Senior Manager Katri Keto, and Senior Associate Aapo Jukola.

Joni Painilainen

Partner, Head of M&A Legal, PwC Finland

+358 (0)20 787 8803

Email

Laura Suomela

Partner, Transaction services, PwC Finland

+358 (0)20 787 7723

Email

Jari Lappalainen

Partner, Private Business Leader, PwC Finland

+358 (0)20 787 7499

Email

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