Deal Announcement Oddlygood acquires Rude Health
Sector: Food and Beverage
Type of deal: Acquisition of shares
PwC Finland acted as financial due diligence and tax advisor to Oddlygood in their acquisition of Rude Health, a pioneering British plant-based company.
Finnish plant-based company, Oddlygood, has taken another step towards its ambition of becoming one of the leading plant-based companies in the UK and Europe, with the acquisition of Rude Health, for an undisclosed sum.
Founded in 2005 in the UK, Rude Health has become a top five UK plant-based drinks brand with a range of cereals and snacks. The brand is available in over 40 countries and has a loyal customer base. This year, Rude Health is on track to deliver €33 million in revenue.
Oddlygood, a key player in the Nordic plant-based market, has grown to an anticipated turnover close to €50m this year. The acquisition of Rude Health will diversify Oddlygood’s business beyond the Nordics and drive both UK and European growth.
Deal announcement date: 29 October 2024
PwC’s role: Financial and tax advisor
