Deal Announcement CWP Coloured Wood Products
Type of deal/ project: Acquisition of shares
Sector: Industrial manufacturing
PwC is pleased to announce the completion of Project Trail – the sale of CWP Coloured Wood Products Oy (“CWP”) to Auroora Yhtiöt Oyj (“Auroora”). The PwC team acted as an exclusive financial and tax advisor to the shareholders of CWP. Additionally, PwC offered legal advisory on corporate law measures necessary to complete the transaction.
Our warmest congratulations to both parties.
CWP is a Finnish company specialized in thought-dyeing of birch veneer with environmentally friendly methods. The company utilizes unique method to manufacture laminated blanks, interior veneers, and through-dyed veneers. These materials are used e.g., in stocks of hunting weapons, premium car interiors, and interior walls and ceilings.
Auroora is a Finnish serial acquirer with a turnover of EUR 131 million in 2023. It comprises of 20 SMEs employing around 700 people. In accordance with the serial acquirer model, the group companies operate independently under their own name, brand, and strategy as a part of Finnish community build by entrepreneurs.
Deal announcement date: 12 March 2024
PwC’s role: Financial and tax advisor
