Although new and revolutionary innovations often get all the attention, we should not ignore small improvements achieved through innovation. A new customer service practice can be important to customer satisfaction, and an innovation that improves a factory’s maintenance process can have a major impact on an entire business.
Innovation and growth are based on people and the organisational culture. Innovation activity is not just a task for propeller-heads; every employee has something to contribute to the discovery, development and scaling of innovations. Company employees have wonderful opportunities for discovering new, potential areas of innovation that might be related to the utilisation of new technology, or the identification of new customer needs.