PwC's purpose is to build trust in society and solve important problems. This is the foundation of our strategy and the unifying force of all our Lines of Service.
We create the best workplace by following our values: acting with integrity, making a difference, caring for each other, working together and reimagining the possible – all this is reflected in our encounters with our colleagues and clients every day.
We know our clients and their needs, as well as our own capabilities and combine them. We support collaboration by unifying our ways of working.
Our collaboration is made real by how well we combine our capabilities to serve our clients the best possible way. To support this, we are launching a new model for the services that require combining different capabilities. We call these services Integrated solutions.
We are renewing our sales and client leadership operating model through a multi-year programme, which will help us bring our clients more value and better client experience.
To continue to be a relevant partner for our clients, we need to make more effective use of the opportunities and data brought by digitalisation, both in our own operations and in our services.
During the strategy period, we will raise our digital skills to a new level. Every PwC employee will have the opportunity to develop their skills in this area and try something new.
What will PwC look like at the end of the strategy period? Good. Happy. Inspiring. For our clients, we are the number one partner to help solve their most important problems. Our increased capabilities in digital and data, the best combination of services as well as our strong and active sales and client leadership culture will set us apart from our competitors.
As a workplace, we will be the most desirable professional services firm in Finland, where our values, such as caring for people and good leadership, are key. We keep on creating trust in society through our own operations and services, and by acting as a great corporate citizen.