Our strategy

Our purpose is to build trust in society and solve important problems. For us, even big challenges can be solved. We look at the client’s environment holistically and combine the expertise of our people with technology for the benefit of our clients. Our goal is to be our clients' number one choice and, as a workplace, Finland's most desirable professional services, where our values, such as caring for people and good leadership, are key.

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PwC Finland’s strategy

Our strategy is guided by our purpose, values and the global strategy, The New Equation, shared across the entire PwC network.

Our purpose is to build trust in society and solve important problems. This is the foundation of our strategy and the unifying force of all our Lines of Service. 

Our values (care, act with integrity, work together, reimagine the possible and make a difference) guide us in our day-to-day collaboration with our colleagues, clients and all our stakeholders. 

Our global strategy, The New Equation reflects PwC's ability to meet the new and more complex challenges our clients face in today’s world. We bring the expertise of our people and technology together to support our clients in delivering sustained outcomes and building trust.

Together, we build trust and deliver sustained outcomes

PwC Finland's strategy implements PwC's global strategy in Finland, taking into account the needs of the local market and our clients. Guided by our purpose, values and global strategy, we continue our strategy work in Finland:

  • We care for each other and create the best workplace by following our values. All this is reflected in our encounters with our colleagues and clients every day. 
  • We know our clients and their needs, as well as our own capabilities and combine them. We support collaboration by unifying our ways of working. 
  • We are launching a new model for the services that require combining different capabilities. We call these services Integrated solutions.
  • We are renewing our sales and client leadership operating model through a multi-year programme, which will help us bring our clients more value and better client experience. 
  • We combine human ingenuity with technology and make more effective use of the opportunities and data brought by digitalisation, both in our own operations and in our services. During the strategy period, every PwC employee will have the opportunity to develop their digital and data skills and try something new.

At the end of the strategy period

What will PwC look like at the end of the strategy period? Good. Happy. Inspiring. For our clients, we are the number one partner to help solve their most important problems. Our increased capabilities in digital and data, the best combination of services as well as our strong and active sales and client leadership culture will set us apart from our competitors.

As a workplace, we will be the most desirable professional services firm in Finland, where our values, such as caring for people and good leadership, are key. We keep on creating trust in society through our own operations and services, and by acting as a great corporate citizen.

The New Equation

Together with the global PwC network, we form a community of solvers. Read more about our global strategy.

Contact us

Kauko Storbacka

Kauko Storbacka

Partner, CEO, PwC Finland

Tel: +358 (0)20 787 7368

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